I will say that the British have a delightfully heightened sense of absurdity, and an ability to stomach the harshness of reality. Many of the PSAs dealing with drunk driving and smoking and war are so brutally honest that I don't think a US audience would ever stand for them. One such example is the International spot for the UN regarding land mines entitled Kick Off: after a land mine goes off in the middle of a girls soccer game, the obvious question come on the screen "If there were landmines here, would you stand for them anywhere?" Another, entitled Fingerlegs, addresses smoking related impotence in a simple but disturbing ad.
Although I didn't find the program earth-shatteringly good, there were a few highlights:
- Two ads directed by Errol Morris for (surprisingly) AOL entitled Good and Bad. One taking a pro-internet stance and the other taking a con-internet stance, very convincingly in both cases. The end tag line send people to aol.com to discuss the issue.
- A very short ad for Vodafone entitled Gay. Promoting short calls or something, this ad is short, funny and very British.
- CGI fun with Return of the Train, Easy Life and Singin' in the Rain.
- And for those of us who life to project our human-selves on animals, more CGI fun with the Country Life Butter advert Animals.